Why Use a Listing Broker?

A great real estate broker will help with all facets of selling your home. 


Setting a price is both science and art. Science in having an up-to-the-minute pulse about what's on the market and recent comparable sales. Art in positioning your property to the right buyers — and relative to competitive properties.


The right staging can transform a property and substantially increase its value and appeal. And, contrary to what you may think, it doesn’t require investing buckets of money. My real estate team actually can provide staging free of charge! How amazing is that? 

Finding Buyers

If you think just listing and advertising a property will draw in buyers, you don't know NYC residential real estate like we do. We spread the word about your property and maximize the sheer visibility of your open house. We work and work, and so does our process.


There are a lot of tools out there to market your property and we use them all — digital, print, video, person-to-person. We think strategically and act decisively to generate the most visibility and interest.

Evaluating an Offer

If price were the only factor, making a decision on an offer would be a lot easier. But there’s also money down, closing dates, contingencies, and the potential for board approval that also factor into an offer’s appeal. We help you weigh the pros and cons.


Negotiating. Our prior careers in the financial markets made us pros in financial negotiations. We are extraordinarily skilled in evaluating offers and counter offers.

Compiling Approval Process/Board Packages

We know what boards are looking for and which buyers are most apt to secure approval. We won’t waste your time with buyers who are unlikely to meet your building's criteria.

Work With Me

Alex provides clients with guidance, resources, and the support they need to be successful. He is a tenacious partner that’s adept at guiding others through all economic markets, whether bull or bear. “It always comes down to the customer experience,” Alex believes. “Every client is counting on you to be the game changer - the broker that secures the deal on the apartment of their dreams.”
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